The Idea
Building on its hugely successful ‘high-end and exclusive parties,’ Shhh… programmed seven hours of non-stop house music to be streamed exclusively on mixcloud.com.
The event brought some of the biggest names in house music together and the Shhh… residents for a very special live stream debut, featuring Roger Sanchez and Allister Whitehead.
The Solution
About Time delivered every aspect of the experience, from branding, marketing and promotion through to production of the virtual event.
The stream was broadcast from About Time’s professional live streaming studio using the very best pro sound and video equipment managed by a team of industry professionals, which included Pequod Acoustics, who make high quality audio equipment for professional users and Skylight Balloon, who provide incredible lighting effects for film sets such as Game of Thrones and Star Wars.
About Time also designed and integrated branded audio reactive visuals with the film to create interest, engagement and a connection with the audience.
To broadcast the stream we chose to partner exclusively with Mixcloud Live as it’s the only streaming solution that guarantees an uninterrupted audio visual experience and is a legal and licensed platform, focused on music.
The Result
The first livestream from Shhh… created in their usual style, blowing the doors off with a dynamic and immersive club experience headlined by Roger Sanchez.
On the night everything came together to create the vibrant and high end experience that Shhh… is synonymous for, to a wider online audience increasing brand awareness and attracting over 5,000 viewers.
