Bingo Buddies

To connect like-minded bingo fans who have lost their bingo buddy and need someone to play with, by executing an exciting new event for bingo goers of Beacon Cricklewood.

Beacon Bingo Cricklewood is a modern purpose-built venue with facilities for well over 2,700 players. They hold the Guinness World Record for paying out the largest single prize of £100,000. You have not seen bingo at its most exciting until you have sampled the delights of Beacon Bingo Cricklewood.

  • ClientBeacon Bingo
  • CategoryCreative Content, Event production, Video Content, Branding and Design, Launch Campaign, Social Media and Paid Media

The Brief 

Beacon Cricklewood approached About Time to create a campaign and to launch a new an exciting bingo event at Beacon Cricklewood. 

Research has shown that one of the main reasons why a bingo player may stop coming to the venue is because the person they used to play with can no longer join them. The campaign dealt with this potentially sensitive topic using fun and colourful animation to attract people’s attention and connect like-minded bingo fans who may have lost their bingo buddy.  

The Solution: 

We developed a number of ideas for the creative look and feel for the event branding and launch campaign. Once these were finalised for “Bingo Buddies” we developed the illustration style of the characters which were based on bingo dabber dots. 

The branding and the characters were then used to create a short 2D campaign launch animation, graphics for social media and advertising, both offline and online. 

The social team delivered the campaign across social media,  successfully driving sign ups to a private Facebook group community where players could introduce themselves ahead of the event. 

Services Delivered: 

  • Integrated marketing campaign (online and offline)
  • Event name and branding
  • Campaign launch 2D animation 
  • Social media content creation – Imagery and artwork for Facebook and Instagram 
  • Daily social media channel management and customer service
  • Facebook and Instagram advertising
  • Facebook group/event creation

Don’t be shy...