Bosch Rexroth’s Social Media Transformation

The Challenge
Bosch Rexroth, a leading global provider of drive and control technologies sought to enhance their social media presence, aiming to increase followers, reach, engagement, and website traffic. However, they faced challenges in creating compelling content that resonated with their target audience and leveraging digital platforms effectively.

The Solution
We were tasked with transforming Bosch Rexroth’s digital strategy. We began with an in-depth analysis of Bosch Rexroth’s target audience to understand their preferences and behaviours online. This guided the development of a tailored content and digital strategy that aligned with the interests and needs of their audience.

We started by revamping Bosch Rexroth’s content strategy, focusing on creating high-quality, informative, and engaging content.This included a mix of interactive content, infographics, ebooks, industry insights, and interactive posts designed to spark conversation and engagement.

We also optimised Bosch Rexroth’s social media profiles, implementing a regular posting schedule and leveraging trending topics and hashtags for greater visibility. We also engaged in active community management, responding to comments and messages to build a more engaged following.

For hero campaigns we created and executed targeted paid LinkedIns campaigns, designed to reach decision-makers and influencers in the industry, driving both awareness and website traffic and form completions. Our first Data-Driven Approach utilised analytics tools to monitor the performance of all digital activities, making data-driven decisions to optimise strategies continuously.

Results
Over the past 4 years working with Bosch Rexroth we have seen an increase in relevant LinkedIn followers up 25% on average year on year. Engagement rates, including likes, comments, and shares, also saw a notable rise of up to 4.5% on average, indicating higher audience interaction above a benchmark of 2%.

The targeted LinkedIn ad campaigns and revamped content strategy led to an expanded online reach, with Bosch Rexroth’s content being viewed and shared by a broader audience.

The integrated approach of social media marketing to drive social website traffic has led to a substantial increase, up year on year by 15%. Site traffic was not only higher but visitors spent longer durations on the site, indicating higher engagement with key content.

The digital marketing initiatives resulted in a positive return on investment, with increased leads and inquiries that could be directly attributed to the enhanced digital presence.

Our comprehensive digital strategy effectively elevated Bosch Rexroth’s online presence. By understanding the client’s audience and leveraging digital tools strategically, About Time was able to deliver measurable improvements in followers, reach, engagement, and website traffic, delivering ROI for marketing efforts and ultimately contributing to Bosch Rexroth’s business growth.