Beacon Bingo Cricklewood

Beacon Bingo Cricklewood is a modern purpose-built venue with facilities for well over 2,700 players. Not only that but they are a Guinness World Record Holder for paying out the largest single prize of £100,000. You have not seen bingo at its most exciting until you have sampled the delights of Beacon Bingo Cricklewood.

  • ClientBeacon Bingo Cricklewood
  • CategoryStrategy & Identity / Creative Content / Customer Experience / Visibility & Engagement

The Project 

About Time began providing social media management and content marketing for one of the UK’s biggest bingo brands, Beacon Bingo. Our brief was to drive engagement and encourage customer loyalty.

Online bingo is a hugely popular activity in the UK, especially amongst women, so we knew there was potential to build a genuine online community for Beacon.

Our mission was to create fun content that engaged their fans and drove word-of-mouth. We sparked conversations and sharing activity by providing a bit of happiness every day with fun memes, puzzles and competitions. 

Beacon fans loved our content. Beacon Bingo’s channels became a model of highly engaging community management. We also ran industry-leading campaigns using innovative techniques, such as our live video for stream on the Big Money Event on Facebook and The Big Win Win

Services Delivered: 

• Social Media Discovery and Strategy Creation.
• Branding, social media channel themes.
• Social media content creation – Imagery and artwork for Instagram and
Facebook feed/stories.
• Daily social media channel management and customer service.
• Facebook and Instagram advertising.

62.3% Increase in engagement rate

41.1% Audience reach increased on Facebook & Instagram combined.

10% growth in followers on Instagram.

Don’t be shy...