Objective
Creative layout designs that ensure the ATIs physical and digital output is on-brand and engaging.
Approach
We know the importance that consistency has on brand trust so we started by delving into the brand guidelines to make sure we knew it back to front. We also had to research in to the target audience so we could suggest layouts and designs that felt familiar enough to be easily digested by everyone working within the industry and academia
Our Solution
Create a sub-brand and template for the monthly ‘INSIGHT’ whitepaper. Our template allows us to confidently and quickly turn around even the tightest deadlines which is crucial in an industry as fast-paced and technical as aviation.
We’ve also created more bespoke publications that have been so well received that in some instances they’ve helped accelerate the branding forward altogether. Annual Reviews and Technology Strategy documents allow us to flex our creative muscles a bit more but the brand is always front and centre.
Results
Since INSIGHTs inception the whitepaper has become a great brand awareness vehicle and has opened doors to powerful collaborations with influential figures in the industry that further enforce the legitimacy of the ATI as thought leaders. It also creates a great way to deliver traffic to the ATIs website organically.
Some of the more creative publications have also driven change in the way that the ATI communicates internally and externally, with styles being adopted for presentation decks, social media posts and even impacting whole conferences and events.
