Unlocking Growth: The Storytellers' Digital Transformation

The Storytellers, a UK-based creative management consultancy, faced high CPCs, low conversion rates, and a complex sales cycle in their LinkedIn Ads campaigns. By partnering with us, they transformed these challenges into opportunities for growth. However, by adopting our targeted and strategic approach, they overcame these hurdles to achieve remarkable results.

Our Strategy
The key to our strategy was the integration of HubSpot CRM with LinkedIn. This allowed The Storytellers to capture leads more effectively and sort them into segmented data lists. These lists were then used for automated emails and lead nurturing, ensuring that their audiences received tailored, relevant content.

Additionally, the targeting strategy on LinkedIn was refined. Instead of focusing on specific job titles, we optimised their campaigns to target job functions, which proved more effective in reaching C-suite professionals in their focus sectors. This shift to broader, yet focused targeting helped in attracting the right audience.

One of the most impactful changes was the creation of Lead Form Ads on LinkedIn. These ads, known for their low-friction form fills, facilitated an easier and more user-friendly way for leads to engage with The Storytellers’ content.

The Results
Over time, these strategic changes led to a significant drop in the cost-per-lead on LinkedIn ads and an improvement in lead quality. The success was largely attributed to the targeted audience segmentation, custom ad messaging, and compelling calls to action. As a result, we managed to increase their lead volumes by 145% while reducing their CPA by an impressive 72%.

Through intelligent integration of technologies and platforms, we not only streamlined their lead generation process but also enhanced the efficiency and effectiveness of their overall marketing ROI and marketing efforts.