For MERKUR Slots, we created and delivered a rolling programme of national campaigns designed to keep venues fresh, engaging and relevant throughout the year. From competitions and promotional themes to new game launches and major seasonal moments, we developed the creative concepts and visual systems that brought each campaign to life across the entire customer journey.

Working across a high-volume, multi-channel estate, we created everything from in-venue static and motion graphics through to print, social content, website assets and app graphics. Each campaign was designed to work as a cohesive experience, with clear messaging and strong visual impact wherever customers encountered it.

The work demanded both creativity and consistency – developing distinctive campaign identities while ensuring everything remained recognisably MERKUR and could be rolled out efficiently across hundreds of venues and multiple digital touchpoints.

From the initial creative idea through to final production-ready artwork and digital assets, we handled the process in-house, giving MERKUR a flexible creative partner capable of responding quickly to an ever-changing promotional calendar.