The STK brand has given a stylish new twist on the concept of a steakhouse with chic, upscale and female friendly locations in fashionable destinations across the globe. We created and managed an integrated digital marketing strategy to position STK Ibiza as a destination that offers the ultimate night out – combining quality menus with fun, high-energy events – to drive bookings and to increase online engagement.

The Project

Services Delivered:

-Discovery & Strategy Creation.

-Campaign management, including messaging, copy, graphics, photography & video content production.

-Social media content creation – imagery, artwork, videos, Instagram & Facebook stories.

-Social media influencer outreach strategy.

-Strategy creation & optimisation of Google PPC and paid social adverts to drive online bookings.

-PR – Press and celebrity management.

Statistics:

12.7% Increase in table bookings May – July 2019 compared to 2018.

Reached 95 million accounts on Instagram through working with influencers since May 2019.

-Launch week generated 12,000 Instagram profile views.

-Increased the STK Ibiza Instagram account by 8,882 followers in 7 months, 2019.

-PPC Campaign= 3259% ROI.

-2019 – early bird booking campaign engaged 31 influencers sharing the booking offer to reach 7.6 million accounts.

Client Quote

“About Time Creative have supported us to grow our brand audience and achieve a brand identity which works both for the unique island that is Ibiza as well as the global brand, STK. They did this through design, PR, influencer outreach, targeted and strategic online advertising and social media. Working collaboratively with The One Group head office in the US, they have maximised every channel available to STK Ibiza to increase table bookings.” 

-Charlie Weaving, STK Ibiza Owner.

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