SIS is a leading supplier of products and services to the online and retail betting markets, creating innovative and reliable solutions for over 30 years. There global delivery of data, streaming, pictures and gaming content enables more than 100,000 betting opportunities a year.
Create a video to be used as an overview video of SIS and promote their credentials in content, distribution and gaming. The video was to be revealed at the 2016 Betting on Sport Conference, the largest sports betting industry conference with over 70+speakers and 600 delegates in attendance. Following this the video was to be used on other marketing collateral like the website and social media.
SIS had a range of materials previously pulled together that looked dated and inconsistent. Our goal was to try and simplify the look and feel of the video and bring out the brand personality with it.
SIS gave us a range of sporting icons they wanted to use within the video across the story. After pulling together some animation references and digesting the briefs key messages we started to pull together a story and how it would flow together using the icons.
The result ended in an animated icon transforming into race horse that took us through the video. This horse was character animated using 3D software to render the animated 3D horse into 2.5D graphics and incorporate it with a 2D motion design look along with 3D camera movement. It took the user through the brands key services and propositions along with real footage of live races and on-demand virtual games.
SIS unveiled the video on screens in September at the Betting on Sports conference which was welcomed by all. The video was so well received by the company they came back to us to ask us to design their stand graphics for the conference.
About Time were a joy to work with on our video project. They were quick to understand our brand, responded with a great concept to the brief and delivered against all the milestones on the tight project. We were really impressed with the quality of their work and the professionalism of their team. We would certainly recommend About Time to other businesses