The STK brand has given a stylish new twist on the concept of a steakhouse with chic, upscale and female friendly locations in fashionable destinations across the globe.
About Time was appointed to manage creative and an integrated digital marketing strategy to position STK Ibiza as a destination that offers the ultimate night out – combining quality menus with fun, high-energy events.
We successfully delivered an increase in reservations, online engagement and maximum in-market reach, through a fully integrated campaign mixing PR, Influencer marketing, social media, paid social, PPC and display activities.
The Project
Services Delivered:
• Discovery and Strategy Creation.
• Campaign management, including messaging, copy, graphics, photography & video content production.
• Social media content creation – imagery, artwork, videos, Instagram & Facebook stories.
• Social media influencer outreach strategy.
• Strategy creation & optimisation of Google PPC and paid social adverts to drive online bookings.
• PR – Press and celebrity management.
