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Disney

Finding Dory 30' Sponsorship TVC.

Objective

Disney, one of the most recognised family brands in the world, teamed up with About Time to produce a suite of motion graphics pieces to promote events and products from new and classical films.

Disney’s Finding Dory is an iconic picture that is recognised globally. About Time was engaged by Disney to create a new visual sponsorship TVC to showcase the Finding Dory toys in The Entertainer toy shops to follow the movie release.

Approach

We began by crafting a 3D underwater world and special effects to lead us through the script, a storyboard of illustrations were formed to create a flow and narrative for the ad. We then used the 3D underwater environment to showcase products with bubble transitions and an underwater competition revealed from lost treasure.

Results

Disney and The Entertainer launched the video on TV shortly after the release of the movie to help gain sales on products.